With roots in copywriting and a natural eye for aesthetics, Purab has spent over a decade shaping narratives across formats as a writer, photographer, director, strategist, and creative lead.

He has launched platforms from the ground up, guided campaigns featuring some of India’s most loved faces. As for business development, he loves working with businesses that understand the dynamic digital landscape and embrace the creativity that it demands.
From fashion and finance to travel, e-commerce, and infrastructure, Purab has worked across industries, turning complex brand goals into creative that resonates and performs.